Italian brand, Prada

by Yoonkyong S.
(Kawaguchi, Saitama, Japan)

Fashion markets are changing quickly. I think this is one of the reasons that people have different fashion tastes and live all around the world. So, it is quite difficult to attract public attention to the fashion industry.

Prada, which was founded in 1913 by Mario Prada, is one of the most famous Italian brands in the world. Also, this is my favorite fashion label.

So I'm sure that Prada has great quality and a delicate sensibility for colors and designs. And that is why many celebrities are using Prada's shoes, bags, clothes, etc.

Besides, the label became a status symbol a long time ago. There is no doubt of their brand power, of course. In fact, Prada has achieved worldwide fame for their nylon tote bag, but that is not the only reason they get support from many people.

I just wonder why people feel so attracted to this brand? Is there a special secret? I hope that Prada continues with their traditions and their own colors.